All-Day Symptom 

The Market Gap: The ADHD treatment landscape is highly saturated, causing critical brand differentiators to get lost during brief field sales visits. The brand needed to change prescribing habits and break through the clinical noise with to deliver immediate, scannable value to physicians who are constantly strapped for time.

 

My Role: Built an integrated visual network that simplified complex medical messaging into an immediate, identifiable cross-channel narrative, and established a market-contrast visual hierarchy, that at-a-glance differentiates JPM from any other ADHD brand.

 

Action: A beautifully structured visual system was created in tandem with cross-functional teams to translate rigid metric milestones into a clear, unified market presence.

 

The Result: The comprehensive relaunch completely redefined the brand's market trajectory, and drove an immediate prescription increase, ultimately culminating in an unprecedented overall prescription spike and setting a new internal record for commercial growth.